About Us

A family-owned, Vancouver-based business, creating custom branded goods to help and inspire both our clients and our loyal customers.

Running an independent local business has never been easy. We're proud we've done it through passion for people, hard work, and learning as we go, our success comes down to amazing customers, long-term relationships, and a lot of word of mouth.

1988

A Honda Civic in London, Ontario

Grubwear Brand clothing was born in 1988 out of the back of a Honda Civic hatchback in London, Ontario, while Mike Jackson was attending the University of Western Ontario. The original TRI-G logo was hand-drafted with nothing but a plate, a pencil, a Sharpie, a ruler, and a protractor. With a passion for smart, bold graphic tees and a thirst for the action sport lifestyle - beach, surf, skate, snowboard. Mike set out to bring it all together with sharp design and merchandise that didn't look like anyone else's. By 1995 we'd grown to more than 75 retail stockists across Canada, cementing the brand among the country's best.

"Do you remember what a protractor is?"
1993

Jackson Snowboards & Stitchworks

The TRI-G logo has circled the globe. We grew beyond clothing into hard goods and outerwear with the birth of Jackson Snowboards & Stitchworks in 1993, taking us as far as Germany and Japan and building distributor relationships in 11 countries by 1996.

1996

Thriller Shop Opens in Kitsilano

In 1996, our flagship retail location, Thriller Shop, opened in Vancouver's Kitsilano neighbourhood. The brick-and-mortar home base for our house brands, including Grubwear, Boris Brothers, and Jackson Snowboards.

2010

Studiotique

In 2010, after a long and adventure-filled decade, we moved to Main Street at 19th, then opened as Studiotique in Vancouver's Kingsway-Fraser area, with in-house screen-printing and a shop stocked entirely with our own products.

Today

Jackson's General

Just up the street, Mike also runs Jackson's General. A neighbourhood mainstay general store at 1490 Kingsway @ Dumfries, focused on BC and Canadian makers, from gourmet jam and hot sauce to bath bombs, home gifts, and self-care. Set among kitschy decor and salvaged finds, it's become a highlight of the neighbourhood.

"Grubwear remains a focused, driven Vancouver brand. Canada's oldest operating independent clothing label, blending style and function with an edge that's every bit as fresh and timeless as the TRI-G mark itself."